Social Media Marketing

social_media_marketing Social media marketing (SMM) can increase brand awareness, web traffic, links to your site, leads and customer engagement. Successful implementation can also result in boosting your website’s search engine rankings as well as building stronger relationships with current and potential customers.Getting Started With Social Media MarketingThe first step is to identify which social media sites align with your business, goals and customers. Some companies make the mistake of trying to manage accounts on all of the social media sites, and it becomes unmanageable— resulting in them becoming frustrated or stopping efforts all together. You need to focus efforts on the sites that are effective and reach your audience in order to increase leads and maximize ROI.The next step is to create accounts and pages on these targeted social media sites. iZIMAX can build these profiles for you or optimize the ones you already have in place. Our SMM services for clients include:
  • Defining your audience and their personas
  • Determining which sites best match your business and audience needs
  • Creating profiles on social media sites like Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube and others
  • Assisting you to set goals, which could include increasing brand awareness, ROI, web traffic, leads, etc.
  • Developing a social media marketing plan and strategies
  • Maintaining social media accounts and posting content that is interesting, engaging and relevant to your customers
  • Increasing the number of followers and interactions with them
  • Daily monitoring of performance and engagement
  • Tracking, analysis and reporting on results

SMM Has SEO Benefits

Social media marketing leads to increased backlinks and traffic to your site. And when people like or engage with your content, it shows up in their friends’ feeds further building on these benefits. For this to be successful, iZIMAX can help you develop a customized social media marketing plan and strategies, which could include the following considerations:

  • The type of content to be posted
  • The number of times per day to post to accounts
  • What time of day is best for your audience
  • Possible promotions (contests, coupons, polls, etc.)
  • How postings complement overriding marketing strategies and messages
  • How to ensure SMM efforts reflect your company’s core values

Social Media Content and Consistency

Content and consistency are both critical to encouraging customers to interact with you and share with others. You need to post regularly and at times when they are checking accounts. And when people comment or post to your page, you need to respond to them in a timely manner.

On top of that, it important to ensure posts are interesting, relevant or even entertaining in order for followers to like, comment or share with others. Images, videos, polls and promotions help draw attention and improve the probability of customers engaging and interacting with you. The text itself is also important and needs to encourage people to take action.

iZIMAX can assist you in managing accounts to engage and keep your current audience, as well as help you to attract potential new followers and customers. Our team has the knowledge and experience to develop plans and strategies for optimizing pages, administering promotions, creating calendars and scheduling postings and managing the day-to-day details.

Social Sharing From Your Website

Social media can enable customers to expand your reach. When visitors to your website share content, these interactions appear in the feeds of all of their social media connections. And when their friends comment or like the postings, shares get further exposure through their networks. In order to encourage this activity, easily accessible sharing buttons must be clearly visible in close proximity to blog postings, videos, slideshows and other content. It can also be helpful to ask questions or encourage readers to comment or share information with others.

Contact us for a quote or more information on how iZIMAX can help your company succeed in its social media marketing efforts.